What is inbound marketing? (2023)


  • 01 How inbound marketing works ▸
  • 02 Inbound-Marketing-Mythen ▸
  • 03 The 4 phases of inbound marketing ▸
    • Attract
    • Convert
    • Close
    • pleasure
  • 04 The advantages of inbound marketing ▸
  • 05 The Value of Buyer Personalities ▸
  • 06 Why keyword research is important ▸
  • 07 Building an Effective Inbound Marketing Strategy ▸
  • 08 Measuring your inbound marketing success ▸
  • 09 The value of inbound marketing with HubSpot ▸

Inbound marketing relies on attracting and retaining the interest of potential customers or customers through various digital marketing tactics. At its core, it's about providing valuable information that draws visitors to your website and guides them through the journey of becoming a lead for your business.

The digital age has changed the way consumers search for information. Today, consumers are actively searching online for products or services that will solve their problems.

Inbound marketing focuses on providing resources to people who are looking for information. As a company, you have the opportunity to provide information that meets their needs and to answer their questions through your website. Inbound marketing is essential to keeping your brand relevant and memorable.

Can I implement inbound marketing myself?

Absolutely. A single company can certainly implement its own inbound marketing strategy. However, a true results-driven inbound marketing strategy isn't something you can set and forget. It's a long-term strategy that requires constant, focused effort to make it work.

There are many resources like these that can help you navigate the complex world of inbound marketing. However, depending on your individual resources and availability, you may consider an agency specializing in inbound marketing. Either way, it's important to have a solid understanding of the basics before you begin.

What is inbound marketing? (1)


When it comes to marketing, there are numerous growth opportunities for businesses. However, since every business is different, marketing in general is never a one-size-fits-all approach. While traditional marketing methods still have a place for many businesses, the ever-increasing shift to digital methods means these traditional methods are becoming more outdated and can cost more money. Businesses are forced to adapt to new tactics to reach their customers in the digital world.

Inbound marketing is about getting your message about your product or service to the people who are looking for it. It's about showing up in search engine results for searches related to your business, rather than the traditional approach of forcing your message on people who aren't interested.

There are many inbound marketing tactics that can support the digital transition. Crafting a message to reach an audience might seem easy, and in many ways it is. The whole purpose and goal of inbound marketing is to put your business front and center with the prospects who are looking for something related to your business. But navigating inbound marketing terminology can be a little overwhelming when you're just starting out.

Glossary of Terms


Inbound marketing is the process of creating and generating qualified leads. While traditional marketing is all about bombarding customers with direct mail, TV, radio, and magazine ads, inbound marketing uses content designed to engage your ideal customer, attract them to your business, and keep them coming back for more.

Marketing Automation Software:

Digital marketing comes with many tasks that enable marketers to reach and nurture leads. These methods include:

  • Creating and publishing blog posts

  • Sharing Social Content

  • Maintaining an online presence

  • Send emails.

These tasks can quickly take up all of a marketer's time, leaving no room for anything else. Having software that automates many of these things saves valuable time.

Here are a few examples:

What is inbound marketing? (2)

CMS (Content-Management-System):

A content management system allows a user to manipulate the content of a website (pages, blogs, etc.).WordPressis the most popular and safest option available.

COS (Content Optimization System):

Many marketing automation software, like HubSpot, take it a step further with a content optimization system. This allows users to manipulate content in the same way as a CMS, but also integrates the entire marketing platform.

CRM (Customer Relationship Management):

CRM is a set of strategies and technologies that sales teams use to analyze and manage customer interactions. The goal is to use this data to create a nurturing relationship that guides visitors through the process of becoming a customer.

To lead:

A lead is a person who has expressed an interest in your product or service by downloading a quote, filling out a form, or requesting more information. The goal of digital marketing is to attract visitors and convert them into leads.

(Video) What Is Inbound Marketing Explained!

Lead Generation Campaign (Lead Generation):

A lead generation campaign leverages your website, content, and social platforms to generate new leads for your business. The campaign involves creating a valuable, relevant offer for your audience, distributing it through blogs and social media, and capturing emails through landing pages and forms.


Keywords are the words your target audience uses when they search for your product or service. Keywords can be divided into two main groups:

  • Generic terms: short, specific words on a topic (e.g. "dog grooming")

  • Long-tail keywords: a group of words related to a topic ("Dog Grooming Lubbock tx")

Using keywords on your website and blog is an art and should be treated with care.

SEO (Search Engine Optimization):

SEO involves developing content around the words your audience would likely use when searching for your product or service and incorporating it on your website in a relevant and valuable way. It's important to do keyword research when creating your SEO plan to make sure you're using words that your audience is actually searching for.

The key to SEO is how your potential customers think. The more you can put yourself in their shoes, the more likely it is that you can create content that will resonate with them.

SEO is often misused. Stuffing keywords into a blog post just to have those keywords doesn't generate real leads and often turns potential customers away. But if you think like your customers and use the words the way they use them while providing valuable information, you will attract leads to your business.

What is inbound marketing? (3)


A blog is an area of ​​your website where you can host content written about topics related to your business (known as blog posts). Blogs can cover a range of educational topics such as pain points, solutions, and other relevant industry news to help your customers solve a problem. The key to a blog's success is consistently providing relevant, helpful information using keywords in a natural and effective way. Abusing your blog by stuffing it with keywords in irrelevant ways will only hurt your business.

Content Offering:

While content offerings such as eBooks, white papers, case studies, and infographics are significantly more time-consuming for your team, they can not only help you improve your position on the search engine results page, but also aid in lead generation for your business. Because content offerings tend to be more robust than a blog, they provide an opportunity for businesses to request information in exchange for making the content offering available to the prospect.

CTA (Call-to-Action):

A button, link, or image that prompts your audience to take an action (e.g., "Click here for your free download", "Chat with us today", "Contact us for your free evaluation") . This action usually involves how the user claims your content offering.

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landing page:

Alanding pageis a page on your website that allows you to collect a visitor's information using a form. Visitors come to the landing page to download or avail a free offer like e-book, guide, checklist, case study, etc.


Like other written content offerings, webinars offer companies an opportunity to generate leads, educate their audience about the products or services, and position themselves as thought leaders in their industry. Webinars can be pre-recorded or in a live video format.


workflowsare a set of systems set up to fire automatically upon a specific trigger. For example, all users who download a pool guide from your pool maintenance website could receive a series of three follow-up emails comparing and contrasting different pool options.

What is inbound marketing? (5)


Mythos Nr. 1:

Inbound marketing is a fad

At its core, inbound marketing is the process of providing prospects with value and useful information, gaining visibility, earning trust, and nurturing the prospect until you make the sale. In reality, inbound marketing is the digital version of the same marketing that has proven itself. It's just a more scalable, efficient and modern way of approaching marketing.

Mythos Nr. 2:

A marketing agency with a single person is just as powerful as a team

Many companies make the mistake of believing that an individual is capable of handling every facet of inbound marketing as efficiently as a team could. This is simply not the case. It's true that a single person is probably very capable of handling all of the individual marketing tasks that make up inbound marketing, but believing that one person can do them all in one job role and do them well is easy Is not it. Inbound marketing takes time and a lot of planning, management and execution. It takes significant effort to pull it off successfully.

Mythos Nr. 3:

Inbound is the new term for SEO

The terminology in the marketing world is constantly changing over time. Hence, it is very common for businesses to get confused about what inbound marketing and search engine optimization are. Search engine optimization (SEO) is actually a segment of inbound.

While inbound marketing is the practice of making valuable resources available to potential customers, SEO is just one facet of what it takes to effectively build those resources for search engines.

What is inbound marketing? (6)

Mythos Nr. 4:

SEO is a scam

Sure, SEO has gotten a bad rap for its association with black hat techniques. Tactics like buying inbound links, keyword stuffing, and shady link exchange schemes are all bad practices that savvy marketers avoid. But with Google leading the change, modern SEO is goneBlack Hat Techniquesback and has shifted its focus from search engines to the person doing the search. The act of getting robots to push a business into higher rankings is long gone, being replaced by much smarter bots that are able to index pages with traits that a human would find valuable.

Mythos Nr. 5:

Inbound marketing, SEO, and content marketing are competing ideologies

This myth is a complete misunderstanding of inbound methodology. For clarity, we will break down the definitions of each term. Content marketing is the creation and distribution of quality content to a clearly defined target market. Content marketing is an essential part of every phase of inbound marketing: attract, convert, close, delight. Like content marketing and as discussed above, SEO is just one facet of inbound marketing. Inbound marketing includes multiple tactics to reach target audiences.

Mythos Nr. 6:

Inbound marketing shows results immediately

No form of marketing can guarantee overnight success, and inbound marketing is no exception. It takes time to develop valuable content alone, and even more time for search engines to index all these pages to improve your position in search results. And never forget, it also takes time to move people through the sales funnel from stranger to sell. Therefore, this myth is very easy to debunk.

Mythos Nr. 7:

Inbound marketing has a secret formula for everyone

No form of marketing can guarantee overnight success, and inbound marketing is no exception. It takes time to develop valuable content alone, and even more time for search engines to index all these pages to improve your position in search results. And never forget, it also takes time to move people through the sales funnel from stranger to sell. Therefore, this myth is very easy to debunk.

What is inbound marketing? (7)

(Video) What is Inbound Marketing (Definition)


As we said in Chapter 1, inbound marketing is the process of creating and generating qualified leads. For clarity, when we use the word lead, we mean a person who has expressed an interest in your product or service. This interest is shown by downloading a quote, filling out a form, or requesting more information about your product or service. Generating leads with inbound marketing is simply the process of attracting visitors to your business and converting them into known leads.

Hubspot divides the inbound marketing process into 4 phases: Attract, Convert, Close, Delight.

The 4 phases of inbound marketing


At its core, inbound marketing is the process of providing prospects with value and useful information, gaining visibility, earning trust, and nurturing the prospect until you make the sale. In reality, inbound marketing is the digital version of the same marketing that has proven itself. It's just a more scalable, efficient and modern way of approaching marketing.

In all of these stages, it's important to ensure you're attracting and driving the right kind of visitors to your business by building your buyer personas. But we'll go into more detail on that in Chapter 5. Thinking about your inbound marketing strategy at these stages will help you tailor your messaging to where a contact falls in the buyer's journey. Building an effective inbound marketing strategy has many benefits. We'll cover those in the next chapter!


The process of a visitor coming to your website and discovering their desire for more information about your business is the process by which a visitor becomes a lead. Visitors to your website have a choice: either build a relationship with you, or leave and never come back. This is the stage that helps in getting a visitor to provide information through contact forms or content offerings.


At this stage of inbound marketing, your team nurtures the relationship with the new lead through all the communication tools needed to seal the deal and close the customer.


Once a lead becomes a customer, the relationship doesn't end there. You have the opportunity to turn them from a customer into a promoter of your business: someone who enjoys talking about you with friends and family. The way to attract people who are passionate about your business is to continue to provide them with great value. Create special offers and discounts for them, continue to offer valuable information, and commit to providing the best possible customer service.

What is inbound marketing? (8)


We've touched on several inbound elements throughout this guide, but we haven't pinpointed the actual benefits you can expect from a comprehensive inbound marketing strategy. Here are some benefits to building a successful inbound marketing strategy:

build authority

Inbound marketing is a great way to build your brand authority and awareness. By creating quality content and having a strong social media presence, you can showcase your brand as a thought leader by educating your audience about your website. For example, think of a specific brand that you follow online. What are they doing that makes you so adamant about coming back regularly and reading what they write? Chances are they will provide you with valuable content that interests you and make them appear trustworthy and reliable. Your goal as a company should be to position yourself towards your prospects and customers in the same way. You want to be the expert in your industry and be able to build that trust. You can achieve this through inbound marketing.

Another way to build authority is to build relationships with brands that have high domain authority. This approach may take significantly longer, but it can help you tremendously in the long run.

Some of the best methods to get quality backlinks are:

  • Have a strong social presence. The process of a visitor coming to your website and discovering their desire for more information about your business is the process by which a visitor becomes a lead. Visitors to your website have a choice: either build a relationship with you, or leave and never come back. This is the stage that helps in getting a visitor to provide information through contact forms or content offerings.

  • Guest post question:As we have already established, getting quality backlinks from popular brands is usually not an easy process. Often a member of your team will need to contact these sites to see if you can guest post on their site. When reaching out, be very specific about who your company is and how your guest post can add value to them and their audience.

  • Ask for a link: Similar to requesting a guest post, sometimes you need to get in touch to see if a quality domain is linking to content you've created. It is imperative that the content you create is extremely valuable to the audience, otherwise asking for a link is hopeless.

    When you're looking for quality backlinks, it's important that they don't sound like spam. There's no better way to turn people away from your brand than by sounding like a spammer.

    Remember: A building authority requires hard work. It can't be done easily or overnight without your team investing the necessary time to generate those backlinks.

Reach new audiences

Because inbound marketing is a digital strategy, your campaigns can reach new markets and audiences that you may not have been able to reachtraditional methods, such as B. Direct mail, radio, billboards and television advertising. When companies use direct mail, radio or television advertising, they cast a wide net and hope the right people get the message.

With inbound marketing, you can create content that targets the exact audience you want to convert. You could target 35-year-old males who own a home, drive a truck, and have an income of over $100,000. While the audience you're targeting gets smaller the tighter you segment, you can be more detailed in your marketing message because you know exactly who you're marketing to.

What is inbound marketing? (9)

Maintain a digital presence

First and foremost, it's important to understand that inbound marketing isn't about quick wins, it's about creating a smart strategy that will work well for you consistently and over the long term. A major benefit of building inbound marketing the right way is that it helps you maintain a digital presence that works for you 24/7. Your digital presence always lives and breathes online. When you create valuable content like a blog, eBook, or webinar that ranks well in search engines, that content will continue to bring quality traffic to your site—even after your team has moved on to the next big thing.

Additionally, repurposing this valuable content is a smart approach to your inbound efforts. Converting a robust eBook into several smaller, easily digestible blogs is a great way to create valuable content—with either limited or unlimited resources. The fact is that people consume information differently. Therefore, delivering similar content in different formats is one way to create content for multiple audiences.

In order for your business to truly reap the benefits of inbound marketing, your business needs to be familiar with a few things.

What is inbound marketing? (10)


Buyer personas are fictional, generalized representations of your ideal customers. They help you better understand your customers (and potential customers) and make it easier for you to tailor content to the specific needs, behaviors, and concerns of different groups. The strongest buyer personas are based on market research as well as insights you gain from your actual customer base (through surveys, interviews, etc.). Depending on your business, you can have as little as one or two personas, or as many as 10 or 20 people.

How can you use buyer personas?

At the most basic level, personas allow you to personalize your marketing or target different segments of your audience. For example, instead of sending the same lead nurturing emails to everyone in your database, you can segment by buyer personas and customize your messages based on what you know about those different personas. Taking the time to create negative personas gives you the added benefit of being able to filter out the "bad apples" from the rest of your contacts, which can help you achieve a lower cost per lead and lower costs. per customer (and see higher sales productivity). Combined with lifecycle stage (i.e. how far along someone is in your sales cycle), buyer personas also allow you to design and create highly targeted content.

What are negative personas?

While a buyer persona is a representation of an ideal customer, a negative — or “exclusive” — persona is a representation of who you don't want as a customer. This could include, for example, professionals who are too advanced for your product or service, students who are only engaging with your content for research/knowledge purposes, or potential customers who are simply too expensive to acquire (due to a low average selling price, their propensity to churn or their likelihood of buying from your company again.)

How do you create buyer personas?

Buyer personas are created through research, surveys, and interviews with your target audience. This includes a mix of customers, prospects, and people outside of your contact database who may match your target audience.

Here are some handy ways to gather the information you need to develop personas:

  • Survey customers either in person or over the phone to find out what they like about your product or service.

  • Search your contact database to uncover trends in how specific leads or customers are finding and consuming your content.

  • When creating forms for use on your website, use form fields that collect important personal information. (For example, if all of your personas vary by company size, ask each lead for company size information on your forms. You can also gather information about what forms of social media your leads are using by asking a question about social media accounts . )

    (Video) What Is Inbound Marketing?

  • Consider your sales team's feedback on the leads they interact with the most. (What types of sales cycles does your sales team work with? What generalizations can they make about the different types of customers you serve best?)

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Keyword research is the process of finding words or phrases that your audience is searching for on the internet. After identifying your target keywords, you can use them and incorporate them into your content marketing strategy to drive traffic to your website.

Keyword research tips

When you start searching for keywords, start by writing down topics that are relevant to your business. At first, keep the topics fairly broad and remember to always keep yoursBuyer Personalitiesin the head. After you come up with topics relevant to your business, consider relevant keywords in each topic. For example, if you were a real estate agent, one of your topics might be selling a house. Some keyword phrases that fall under this topic could be:

  • How to sell your house

  • Commissioning a broker

  • Sell ​​your home with a real estate agent

  • How to choose a broker when selling

Obviously there are several keywords you could jot down. The key here is to come up with as many relevant phrases as possible for each topic. This isn't your final keyword list yet, so just write down whatever comes to mind.


Fortunately, if you're struggling to find keywords relevant to your business, there are several tools that can help.

Related searches from Google

This is a great tool for finding keywords relevant to your business. Type a phrase into Google and below are related searches that other users are searching for.


Google Keyword Planner lets you enter a keyword relevant to your business and it will fill in keyword ideas for you. It will also provide historical data on each individual keyword, including competitive rankings for each.

Moz Keyword Explorer

Moz allows you to search two separate queries per day and offers 1,000 keywords for each search. You can also export the keyword list to a .CSV file and show you monthly search data, ranking difficulty, and relevance to the original query you were looking for.

Finalize your keywords

After you've set your topics, identified your keywords, and used the tools above, it's time to finalize your keyword list. You should decide which keywords and phrases your business wants to incorporate into your content marketing strategy.

A good rule of thumb is to try to rank for keywords that have a lot of monthly searches but low difficulty scores. This is the quickest way to gain traction with your keywords.

While keyword research is very important, you need to run and create content around the keywords you research in order for it to be valuable to your business.

What is inbound marketing? (12)


We live in a world where people crave information as much as they crave their favorite foods. This search for information presents a unique opportunity for you to connect with your audience, both by targeting them with information that matters to them and by providing them with valuable knowledge through content. To capitalize on this opportunity, companies need to develop and implement an effective inbound marketing strategy.

We're talking about a marketing approach that focuses on creating and distributing valuable, relevant content to generate leads. Here are 6 steps you can take to create an effective inbound marketing strategy for your business.

Determine your goals

Before you can begin planning and executing a strategy, you must determine what you are trying to achieve. Your goals must be specific or SMART. It's not helpful to say, "I want more customers for my heating and cooling business." Instead, you need to set your goal. Are you looking to increase your Q4 revenue from the services side of your business? Would you like to see more customers calling you about new installations in a specific location? Is your goal to be more proactive with customers and encourage them to service their devices ahead of the winter season? Each of these goals would require different content, so you need to know what you're trying to achieve before you start publishing.

Know your ideal customer

Once you know your goals, you must do whatever it takes to determine your ideal customer. By taking the time to find out who your ideal customer is and what problems they want to solve, you can create content they find valuable. The best way to identify your ideal customer is to build buyer personas. Do you remember the ones from Chapter 3?

Run a content check

Take the time to rate the content you may already have. Even if it was created before a strategy was put in place, could it be revised to suit your goals? A content audit should also examine how existing content was received by your audience. If you've blogged before, how did it fare? Could it be expanded to develop a larger eBook? Once you have a good idea of ​​the current state of your content, what you can rework, and what types of content performed best, you can start crafting your content marketing plan.

What is inbound marketing? (13)

Create a content marketing plan

Content marketing is one of the biggest pieces of the inbound marketing pie and it takes a lot of time, especially when done well. Before you jump straight into writing and creating content, you need a way to manage your content. Who will be responsible for managing your content and what systems or software will you use to manage it? If your team is limited, do you need to hire for that role or should you consider outsourcing? Once you've decided how you want to manage the plan, you need to create it. Because this content strategy is part of a broader marketing strategy, you need to know what type of content you are going to create in order to attract visitors who convert into leads. To achieve this you need some of the following types of content: blogs, offers (e.g. ebooks, guides, checklists) and social media posts to attract people to the blogs and offers. You can also decide which photos and videos you need for your content marketing. Our team prefers to plan our content at least a month in advance. That doesn't mean that all of our content was created a month in advance, but that we know the plan a month in advance. You might want to start with a week or two weeks at a time and then work your way up to a monthly strategy.

This can be as simple as an Excel spreadsheet, but here are some of the things to include:

  • What topics will you cover?

  • Who is the target audience for this topic?

  • At what stage is this person in the inbound marketing process?

  • What is the best format for this content?

  • What is the next step? (If this is a blog, what CTA and offer will you include?)

  • When (and how) will you publish this content?

Now that you've taken the time to set your goals, audience, lead generation strategy, and done your research, you're well prepared to start creating your content. Make sure you set aside time in your plan to edit this content so everything you share is of high quality.

distribute content

Once this content is created, you need to share it with the world. Post it on your social media pages, share it with your contacts in an email or create a digital ad for it. The purpose of this content is to generate leads for your business. As you plan how best to distribute the content you create, lead generation must be a priority. If you just post your content online without it being part of a plan, you lose effectiveness.

(Video) Sucessful Inbound Marketing Strategy - Follow These Steps!

Analyze your data

When it comes to inbound marketing, you can never stop analyzing your performance. Which blogs attract the most visitors? How can you change your landing pages or forms to show maximum conversions? Which email subject lines have the best open rates? The process of analyzing, testing, improving, and further analyzing helps you get the greatest possible return on the content you create.

What is inbound marketing? (14)


You could spend all day and night developing your buyer personas, researching your keywords, and creating your content marketing plan, but all your efforts will go to waste if you don't analyze and track the success of your strategy. Here are the top metrics to track to fully understand the true success of your inbound marketing efforts.


This is a simple metric, but a very important one. How many people visit your website? Knowing the answer to this question will help you understand the success of your brand awareness strategy. This is also a metric you'll want to measure over time. Make a note of where you started, where you want to go, and what results you want to see that will have the biggest impact. Your website traffic is the first step in building lead generation.

Website traffic by source

Understanding where your website traffic is actually coming from is a great metric to measure as it helps you focus your efforts. The main website traffic sources are:

  • Direct traffic:Visitors who type your exact business web address in their address bar.

  • Organic search: Visitors who come to your website from search engines.

  • Referral:Visitors coming to your site from another referring page.

  • Social: Visitors who came to your website via a social media link.

  • Paid search:Visitors from a paid ad like Google or Bing ads.

When you see these numbers steadily increasing over time, it usually means that your content is considered valuable by both visitors and search engines.

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Leads are people who provide their information through contact forms or in exchange for a piece of content or a valuable tool. Tracking your lead metrics, such as Things like how many leads you're getting per month, which pages or offers are generating the most leads, and actual persona data will help you better understand the value of your content and the stages of the buyer's journey to your business.

Site wide conversion rate

Your site-wide conversion rate is the rate at which your website converts unknown visitors into known leads. You can use this metric to determine which pages are driving the most conversions across your entire site. A typical site-wide conversion rate is around 1-3%.

social reach

The number of followers you have on social media sites like Facebook, Twitter, Instagram, and LinkedIn is the best way to measure your social reach. The higher this number, the more people you are likely to reach with your content promotion on social sites.

Email click-through rates

Once a lead opens an email, it's important to measure the performance of the content in the email. Email click-through rates provide you with engagement data. This metric helps you understand if your email was engaging enough to drive action from your prospects and leads. If your email click-through rates are low, you may need to reposition your content to get the engagement you want. It's also important to note the relationship between open and click rates. For example, if you send an email with a high open rate but a low click-through rate, there could be a connection. Perhaps your subject line was misleading and the prospect or lead expected different content in the email copy. Whatever the reason, these are important metrics to consider when analyzing your data.


Ultimately, we all want more customers through our marketing efforts. And while all of the above metrics are incredibly important, tracking a metric that shows actual measurable ROI is by far the most valuable. Not only does tracking customer data show a direct return on investment from your inbound marketing strategy, you can also gain valuable insights into the customer lifecycle, e.g. B. how many touchpoints were required or how many days it took to close a lead with a customer.

While these aren't the only inbound marketing metrics you can and should track, these are some of the most important ones that can directly reflect how well your inbound marketing is performing.

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It's no secret that we're passionate about inbound marketing. We believe this is a proven and effective method of lead generation. But it's also no secret that implementing an inbound marketing strategy takes a lot of time, energy, and resources to be effective. This is where tools like Hubspot become very valuable. HubSpot is an inbound marketing platform built to drive more traffic, leads, and customers to your business. It provides the support and tools you need to convert visitors into customers. When you combine the use of a proven methodology like Inbound with a powerful tool like Hubspot, you can increase efficiencies, streamline systems and processes, track results, and create greater alignment between your sales and marketing teams.

Here are some good reasons why implementing your inbound marketing with Hubspot is worth considering.

Inbound Marketing Experts

We could even sayThey were the first to create the term.Every single piece of their software is built with the intention of generating leads for your business. Not only has Hubspot created one of the most powerful tools out there, but they also leverage inbound marketing for themselves.

single platform

Hubspot is the only softwarewith its own CRM on the market. That means you'll find everything you need to manage and analyze customer interactions and data throughout the customer lifecycle in one place. This centralized system is also very valuable in maintaining a consistent flow of information from marketing to sales and vice versa.

Marketing Automation

Marketing automation allows you to take over and automate certain aspects of your inbound marketing tasks, allowing you to focus more consciously on other areas of your marketing strategy. You can automate things like email, social publishing, and workflows. While it's very easy to automate certain tasks, it's important to note that this doesn't mean set and forget. You should regularly review your marketing automation and make changes as necessary.


Along with marketing automation, Hubspot allows you to do thisPersonalize your inbound marketingfor visitors once they have become a lead. For example, if a visitor downloads a drywall e-book from your landscaping company, they'll start learningCTAsgeared towards drought tolerant landscaping. If a user has already filled out a smart form on one of your landing pages, the next time they visit a landing page with a form, they'll be asked different questions that you can use to gather more information about them.

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We talked about the importance of marketing metrics. It's impossible to measure the value of your inbound marketing efforts without being able to show that it's worth the time and money put into it. With Hubspot's analytics, you can see exactly what's working and what needs improvement in your inbound marketing efforts. You can also run A/B tests on landing pages, emails, and CTAs to convert more visitors into leads.

resources and support

As a HubSpot partner, we know first-hand the value of their resources and support. Not only is Hubspot one of the most powerful tools for inbound marketing, its library of resources and support staff are unparalleled. HubSpot regularly shares its knowledge through its marketing and sales blogs and prides itself on its ability to quickly troubleshoot any issues that may arise with its platform. As a HubSpot customer, you have a dedicated customer support team and a HubSpot representative at your disposal. Response times are quick and painless.

These benefits barely touch the tip of the proverbial iceberg. Hubspot is complex marketing automation software that both streamlines and empowers your inbound marketing efforts.

(Video) What is Inbound Marketing?


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Author: Gov. Deandrea McKenzie

Last Updated: 06/10/2023

Views: 6167

Rating: 4.6 / 5 (46 voted)

Reviews: 85% of readers found this page helpful

Author information

Name: Gov. Deandrea McKenzie

Birthday: 2001-01-17

Address: Suite 769 2454 Marsha Coves, Debbieton, MS 95002

Phone: +813077629322

Job: Real-Estate Executive

Hobby: Archery, Metal detecting, Kitesurfing, Genealogy, Kitesurfing, Calligraphy, Roller skating

Introduction: My name is Gov. Deandrea McKenzie, I am a spotless, clean, glamorous, sparkling, adventurous, nice, brainy person who loves writing and wants to share my knowledge and understanding with you.