Amazon Advertising Foundations exam answers | ExamRoll (2023)

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Anita runs Amazon ads with placements on and off Amazon. Which of the following ad types might Anita use? (Choose 2) Miguel knows that the majority of ecommerce customers don't buy after viewing a product for the first time. He wants to re-engage those who have viewed his brand's products. Which Amazon audience should Miguel use? Which of the following audiences could help Red Eye Coffee, a brand that sells canned coffee, increase awareness of their products? (Choose 2) Jasmine wants to understand the impact a campaign has had on the perception of her brand. Which of the following should she consult? Ojistah wants to develop a strategy for her brand on Amazon. Which of the following audience solutions would best help her understand how customers currently view and buy the brand's products on Amazon? Right or wrong? In-stream video ads don't appear within video content and typically use space reserved for a display ad on a website or app. Darius is an advertiser at an office supply company. He wants to reach shoppers who have recently viewed detail pages of other products similar to what his brand is offering. Which target group would you recommend Darius for this campaign? Penny uploaded an MPEG-4 file to Amazon DSP to use in her creative. Which of the following creative types does she use? Janka is an advertiser for a party supplies brand. She wants to understand areas like income range, age range, and marital status of her brand's buyers. Which finding should Janka check best? Sports Lab runs Amazon ads on FireTV. What inventory do you use? Bai Xue is a recruiter at a basketball company. She wants to reach an audience that has searched for terms relevant to her brand and products. Which Amazon audience could help her reach these shoppers? What are Subscribe & Save metrics best used for? What Amazon audience can be used to reach shoppers who have recently viewed or purchased items in a specific category or subcategory? Lawanda wants to expand the reach of her brand's campaign beyond what's achievable through Amazon's websites and apps. Which inventory should she use? Myung-dae is an advertiser at a hair care brand. He wants to understand the percentage of first-time versus repeat buyers of his brand's products. Which insight should Myung-dae best check? Which of the following statements best describes a campaign with a purchase goal? Right or wrong? The only way for advertisers to reach their existing audience in Amazon campaigns is by using an Amazon pixel. Tandra sets up a campaign to spread awareness of her brand's new book light. She wants to reach out to the community of readers on Goodreads. Given only this information, where should their ads be placed? Devin's mission is to grow his brand's customer base over the long term. Which of these ad types can help increase brand awareness by providing a custom headline, logo, and range of products? Terry wants to communicate the value of his brand through storytelling. Which Amazon DSP creative type is best for this goal? Hokulani is an advertiser at a designer ceramics brand. She recently ran a campaign where her main goal was to increase purchases for the release of her brand of last season's wooden planters. What metric would be the best indicator of this campaign's success in driving purchases? Right or wrong? Third-party ads in Amazon DSP can be used on third-party desktop and mobile websites, third-party apps, third-party videos, and Amazon O&O. Johan is an advertiser at a consumer electronics brand. He wants to understand the impact of his advertising by comparing changes from 30 days before the campaign to 30 days after. Which of the following statements would help him understand this? Which of the following statements best describes a campaign with a purchase goal? Cristobal is an advertiser for a cold medicine brand. He wants to know what time of day shoppers shop at his brand. Which insight should Cristobal best test? Which of the following metrics would be the strongest indicator of a campaign's ability to drive purchases? Rhonda is an advertiser at a consumer goods company that sells laundry detergent. She wants to re-engage with her existing audience to encourage repeat purchases on Amazon. Which audience would best help Rhonda achieve this goal? (Choose 2) Which of the following statements best describes the target groups of advertisers? Charlie wants to generate new long-term demand for his brand by reaching those who aren't currently engaged in the category. Which phase of the customer journey should Charlie focus on? Dreyfus is an advertiser looking to increase purchases of their brand's products. What metrics are best for evaluating his campaign's purchase goals? (Choose 2) Why do advertisers look at detail page views? Ujarak is an advertiser at a magazine company. He wants to reach shoppers who have visited the subscription sign-up page but haven't completed their sign-up. What kind of audience could he use to best reach that audience? Tiny Feet has its own website. You want to reach your website's audience with an Amazon campaign. What source should they broadcast their audience from? Onisim wants to use display advertising to retarget shoppers who viewed their product detail page but didn't make a purchase. Which audience would best help Onisim achieve this goal? Wilfredo works for an advertising agency and is interested in using Amazon Advertising to reach his audience in unconventional ways. Which solution would be appropriate for this goal? Yvonne's shop sells hiking gear on Amazon. She wants to use Amazon Advertising to retarget customers who have previously visited her website. What targeting solution will Yvonne rely on to achieve this? Brighton is an advertiser that sells Christmas cookies on Amazon. He wants to reach shoppers who have recently viewed or purchased products in the Bakery & Dessert Gifts subcategory. What targeting solution will Brighton rely on to achieve this? What targeting solution can advertisers use to reach shoppers who have previously visited specific product detail pages on Amazon? What inventory is available for Sponsored Products and Sponsored Brands campaigns? Atlas is an advertiser at a book publisher. He wants to use display advertising to reach shoppers who have recently viewed products in the nonfiction category. Which of the following audiences would best help Atlas promote consideration of books in this category? Cora wants to run ads in the Amazon DSP that integrate Amazon customer reviews. Which creative type should she choose? HouseWarez runs a remarketing campaign for cross-selling purposes to existing brand customers. What phase of the customer journey does HouseWarez focus on? Advertisers can connect with — to encourage purchases for their products by targeting audiences who have recently considered products in a specific category. Minoru is an advertiser at a consumer goods company. He recently ran a campaign where his main goal was to increase loyalty for his brand's lavender-scented laundry detergent. What metric would be the best indicator of this campaign's success in increasing loyalty? Where can display ads be placed? Right or wrong? An advertiser selling products on Amazon could access insights reporting overall retail activity for all of their products. Which of the following statements about Retail Insights is true? Right or wrong? Amazon Advertising offers solutions for companies of all sizes and at every stage. The Maya brand sells products on its own website and wants to reach similar shoppers on Amazon. What kind of audience should Maya choose? Which of the following metrics would be the strongest indicator of a campaign's ability to drive awareness? What is the value of overlap reports for advertisers? Which of the following statements best describes the value of brand halo metrics? Which of the following is the Amazon DSP creative type that auto-optimizes based on a selected optimization goal? Which of the following audiences are considered advertisers? (Choose 2) Ha Yoon is an advertiser at a cold brew coffee maker. What audience would she best use to reach those buyers on Amazon that her brand already has a direct relationship with off-Amazon? Videos References

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Anita runs Amazon ads with placements on and off Amazon. Which of the following ad types might Anita use? (Choose 2)

  • Sponsored Products
  • Sponsored Brands
  • video ads
  • Show ads

Miguel knows that the majority of ecommerce customers don't buy after viewing a product for the first time. He wants to re-engage those who have viewed his brand's products. Which Amazon audience should Miguel use?

  • Audiences based on purchases
  • lifestyle
  • Audiences based on views
  • Doppelgänger

Which of the following audiences could help Red Eye Coffee, a brand that sells canned coffee, increase awareness of their products? (Choose 2)

  • Audiences based on similar product views
  • On the market: coffee
  • Advertiser hashed audiences based on existing brand customers
  • Demographic: males

Jasmine wants to understand the impact a campaign has had on the perception of her brand. Which of the following should she consult?

  • Retail Insights
  • Third-party providers: Studies on the impact of ads on brand awareness
  • Branded Halo
  • purchase frequency

Ojistah wants to develop a strategy for her brand on Amazon. Which of the following audience solutions would best help her understand how customers currently view and buy the brand's products on Amazon?

  • Audience Insights
  • target groups of advertisers
  • Amazon audience
  • None of these

Right or wrong? In-stream video ads don't appear within video content and typically use space reserved for a display ad on a website or app.

  • NOT CORRECT
  • TRUE

Darius is an advertiser at an office supply company. He wants to reach shoppers who have recently viewed detail pages of other products similar to what his brand is offering. Which target group would you recommend Darius for this campaign?

  • Audiences based on similar product views
  • Audiences based on keyword search
  • lifestyle audience
  • Demographic Audience

Penny uploaded an MPEG-4 file to Amazon DSP to use in her creative. Which of the following creative types does she use?

  • Custom display
  • Advertisement served by a third party
  • Display ad with ecommerce creative
  • Ad served by Amazon

Janka is an advertiser for a party supplies brand. She wants to understand areas like income range, age range, and marital status of her brand's buyers. Which finding should Janka check best?

  • Overlapping Insights
  • Insights into purchase frequency
  • Demographic Insights
  • timing insights

Sports Lab runs Amazon ads on FireTV. What inventory do you use?

  • Amazon O&O-Websites
  • Third Party Sites
  • Amazon retail sites
  • Devices

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Bai Xue is a recruiter at a basketball company. She wants to reach an audience that has searched for terms relevant to her brand and products. Which Amazon audience could help her reach these shoppers?

  • On the market
  • Audiences based on purchases
  • Audiences based on views
  • Audiences based on keyword search

What are Subscribe & Save metrics best used for?

  • Evaluation of the awareness of a brand's products
  • Sign of long-term brand loyalty and increased sales – even after a campaign has ended.
  • Evaluate the number of impressions delivered to buyers
  • Evaluation of the purchase rate of a brand's products
  • units sold
  • purchase rate
  • Detail page view rate
  • Branded Halo

What Amazon audience can be used to reach shoppers who have recently viewed or purchased items in a specific category or subcategory?

  • lifestyle
  • Doppelgänger
  • On the market

Lawanda wants to expand the reach of her brand's campaign beyond what's achievable through Amazon's websites and apps. Which inventory should she use?

  • Devices
  • Amazon O&O-Websites
  • Third Party Sites
  • Amazon retail sites

Myung-dae is an advertiser at a hair care brand. He wants to understand the percentage of first-time versus repeat buyers of his brand's products. Which insight should Myung-dae best check?

  • timing insights
  • Demographic Insights
  • Insights into purchase frequency
  • Overlap Reports

Which of the following statements best describes a campaign with a purchase goal?

  • The campaign reaches shoppers unfamiliar with the brand.
  • The campaign uses subscription and saver offers to encourage brand loyalty.
  • The campaign reaches an audience who buys the category to help them consider a brand's product.
  • The campaign reaches audiences who have viewed a product detail page but have not converted.

Right or wrong? The only way for advertisers to reach their existing audience in Amazon campaigns is by using an Amazon pixel.

  • NOT CORRECT
  • TRUE
  • Effects on offline sales
  • Reporting on Amazon campaigns
  • brand upgrading
  • Retail Insights

Tandra sets up a campaign to spread awareness of her brand's new book light. She wants to reach out to the community of readers on Goodreads. Given only this information, where should their ads be placed?

  • Amazon O&O-Websites
  • Devices
  • Third Party Sites
  • Amazon retail sites

Devin's mission is to grow his brand's customer base over the long term. Which of these ad types can help increase brand awareness by providing a custom headline, logo, and range of products?

  • Custom Ads
  • video ads
  • Sponsored Products
  • Sponsored Brands

Terry wants to communicate the value of his brand through storytelling. Which Amazon DSP creative type is best for this goal?

  • Display ad with ecommerce creative
  • Image display
  • video display

Hokulani is an advertiser at a designer ceramics brand. She recently ran a campaign where her main goal was to increase purchases for the release of her brand of last season's wooden planters. What metric would be the best indicator of this campaign's success in driving purchases?

  • Return on Advertising Spend (ROAS)
  • Branded Halo
  • Subscribe & Save
  • Detail page view rate
  • Audiences based on detail page views of items in the Linens & Pillowcases subcategory.
  • On the market: mattresses
  • Advertiser hashed audiences
  • Demographic: women

Right or wrong? Third-party ads in Amazon DSP can be used on third-party desktop and mobile websites, third-party apps, third-party videos, and Amazon O&O.

  • TRUE
  • NOT CORRECT

Johan is an advertiser at a consumer electronics brand. He wants to understand the impact of his advertising by comparing changes from 30 days before the campaign to 30 days after. Which of the following statements would help him understand this?

  • Retail Insights
  • Insight into purchase frequency
  • Overlap Report
  • Branded Halo

Which of the following statements best describes a campaign with a purchase goal?

  • The campaign reaches shoppers unfamiliar with the brand.
  • The campaign uses subscription and saver offers to encourage brand loyalty.
  • The campaign reaches audiences who purchase the category to help them consider a brand's product.
  • The campaign reaches audiences who viewed a product detail page but did not convert.

Cristobal is an advertiser for a cold medicine brand. He wants to know what time of day shoppers shop at his brand. Which insight should Cristobal best test?

  • timing insights
  • Overlap Reports
  • Demographic Insights
  • Insights into purchase frequency

Which of the following metrics would be the strongest indicator of a campaign's ability to drive purchases?

  • Add to Cart
  • Detail page view rate
  • units sold
  • Viewed Impressions

Rhonda is an advertiser at a consumer goods company that sells laundry detergent. She wants to re-engage with her existing audience to encourage repeat purchases on Amazon. Which audience would best help Rhonda achieve this goal? (Choose 2)

  • Audiences pushed based on pixel traffic from their website
  • Demographic: males
  • Audiences based on the purchase of their brand's laundry detergent
  • Audiences based on keyword search

Which of the following statements best describes the target groups of advertisers?

  • Allows advertisers to reach audiences with an ad on contextually relevant pages when they're actively buying or viewing products on Amazon
  • Allows advertisers to retarget Amazon audiences who have viewed products specific or similar to the advertiser's advertised product
  • Allows advertisers to include their existing audiences in their Amazon ad campaigns to increase relevance
  • Allows advertisers to target audiences in a specific demographic, e.g. B. gender, age group, household income or the presence of children

Charlie wants to generate new long-term demand for his brand by reaching those who aren't currently engaged in the category. Which phase of the customer journey should Charlie focus on?

  • awareness
  • loyalty
  • Kaufen
  • thoughtfulness
  • Klickrate
  • impressions
  • Retail Insights
  • Third party: Ad impact on brand

Dreyfus is an advertiser looking to increase purchases of their brand's products. What metrics are best for evaluating his campaign's purchase goals? (Choose 2)

  • Klickrate
  • Impressions delivered
  • units sold
  • Return on Advertising Spend (ROAS)

Why do advertisers look at detail page views?

  • This metric helps advertisers understand how many purchases are made from specific ASINs.
  • This metric helps advertisers understand the impact their advertising is having on Branded Halo sales.
  • This metric helps advertisers understand the number of impressions served.
  • This metric helps an advertiser understand if their ads are compelling customers to learn more about their product.

Ujarak is an advertiser at a magazine company. He wants to reach shoppers who have visited the subscription sign-up page but haven't completed their sign-up. What kind of audience could he use to best reach that audience?

  • Audiences pushed based on pixel traffic from their website
  • Advertiser hashed audiences
  • Target groups based on keyword searches
  • lifestyle audience

Tiny Feet has its own website. You want to reach your website's audience with an Amazon campaign. What source should they broadcast their audience from?

  • Pixel
  • Audiences based on shopping interactions on Amazon
  • data management platform
  • A hashed audience from the advertiser

Onisim wants to use display advertising to retarget shoppers who viewed their product detail page but didn't make a purchase. Which audience would best help Onisim achieve this goal?

  • Audiences based on detail page views
  • Demographic Audience
  • target groups in the market
  • lifestyle audience

Wilfredo works for an advertising agency and is interested in using Amazon Advertising to reach his audience in unconventional ways. Which solution would be appropriate for this goal?

  • Sponsored Products
  • Custom Ads
  • Show ads
  • Sponsored Brands

Yvonne's shop sells hiking gear on Amazon. She wants to use Amazon Advertising to retarget customers who have previously visited her website. What targeting solution will Yvonne rely on to achieve this?

  • Audience Insights
  • target groups of advertisers
  • None of these
  • Amazon audience

Brighton is an advertiser that sells Christmas cookies on Amazon. He wants to reach shoppers who have recently viewed or purchased products in the Bakery & Dessert Gifts subcategory. What targeting solution will Brighton rely on to achieve this?

  • Audiences based on shopping interactions
  • target groups of advertisers
  • Audience Insights
  • None of these
  • data management platform
  • Pixel
  • Audiences based on shopping interactions on Amazon
  • Advertiser Hashed Audience

What targeting solution can advertisers use to reach shoppers who have previously visited specific product detail pages on Amazon?

  • Audiences based on shopping interactions
  • target groups of advertisers
  • Audience Insights
  • Audiences based on purchase
  • Audiences based on pixel traffic
  • target groups in the market
  • lifestyle audience

What inventory is available for Sponsored Products and Sponsored Brands campaigns?

  • Third Party Sites
  • Amazon retail sites
  • Amazon O&O-Websites
  • Devices

Atlas is an advertiser at a book publisher. He wants to use display advertising to reach shoppers who have recently viewed products in the nonfiction category. Which of the following audiences would best help Atlas promote consideration of books in this category?

  • None of these
  • Audiences based on purchase
  • Demographic Audience
  • target groups in the market

Cora wants to run ads in the Amazon DSP that integrate Amazon customer reviews. Which creative type should she choose?

  • Amazon delivered video creatives
  • Image ad served by Amazon
  • Advertisement served by a third party
  • Display ad with ecommerce creative

HouseWarez runs a remarketing campaign for cross-selling purposes to existing brand customers. What phase of the customer journey does HouseWarez focus on?

  • thoughtfulness
  • loyalty
  • awareness
  • Kaufen

Advertisers can connect with — to encourage purchases for their products by targeting audiences who have recently considered products in a specific category.

  • lifestyle audience
  • Demographic Audience
  • target groups in the market
  • Lookalike Audience
  • Amazon audience
  • Overlap Reports
  • Insights into purchase frequency
  • target groups of advertisers

Minoru is an advertiser at a consumer goods company. He recently ran a campaign where his main goal was to increase loyalty for his brand's lavender-scented laundry detergent. What metric would be the best indicator of this campaign's success in increasing loyalty?

  • Subscribe & Save
  • purchase rate
  • Impressions delivered
  • Branded Halo

Where can display ads be placed?

  • Amazon retail sites
  • Third Party Sites
  • Devices
  • Amazon O&O-Websites

Right or wrong? An advertiser selling products on Amazon could access insights reporting overall retail activity for all of their products.

  • NOT CORRECT
  • TRUE

Which of the following statements about Retail Insights is true?

  • Retail insights show retail activity on Amazon only for audiences that have been shown an ad.
  • Retail Insights show retail activity for branded Halo ASINs only
  • Retail Insights shows all retail activity on Amazon for the advertised ASINs, regardless of whether an ad was served to audiences.

Right or wrong? Amazon Advertising offers solutions for companies of all sizes and at every stage.

  • NOT CORRECT
  • TRUE

The Maya brand sells products on its own website and wants to reach similar shoppers on Amazon. What kind of audience should Maya choose?

  • Audiences based on keyword search
  • target groups in the market
  • lifestyle audience
  • Lookalike Audience
  • Audiences based on detail page views
  • target groups in the market
  • Audiences based on purchase
  • lifestyle audience

Which of the following metrics would be the strongest indicator of a campaign's ability to drive awareness?

  • Views of detail pages
  • Impressions delivered
  • purchases
  • Add to Cart
  • sponsorships
  • Sponsored Products
  • Show ads
  • Sponsored Brands

What is the value of overlap reports for advertisers?

  • They identify audiences found across multiple campaigns
  • You identify target groups in several phases of the customer journey
  • They identify other brands with audiences that overlap with a brand's audience
  • They identify other audiences that overlap with a brand's audience

Which of the following statements best describes the value of brand halo metrics?

  • Allows advertisers to track additional sales or conversion metrics for related products under the advertised brand that were not advertised in the ads.
  • Allows advertisers to better measure the number of impressions served on a promoted ASIN.
  • Allows advertisers to track additional sales or conversion metrics for products from brands unrelated to their own.
  • Allows advertisers to measure sales of their brand's products outside of Amazon.

Which of the following is the Amazon DSP creative type that auto-optimizes based on a selected optimization goal?

  • Advertisement served by a third party
  • Amazon delivered video creatives
  • Display ad with ecommerce creative
  • Image ad served by Amazon

Which of the following audiences are considered advertisers? (Choose 2)

  • Audiences based on detail page views
  • Audiences based on keyword search
  • Advertiser hashed audiences
  • Audiences transferred from a data management platform

Ha Yoon is an advertiser at a cold brew coffee maker. What audience would she best use to reach those buyers on Amazon that her brand already has a direct relationship with off-Amazon?

  • Advertiser hashed audiences
  • Demographic Audience
  • lifestyle audience
  • Target groups based on keyword searches

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