11 Best B2B Marketing Agencies in 2021 [Verified Shortlist] (2023)

Would you like to hire a B2B marketing agency?

A full-service agency can help your business grow tremendously, add visibility to your brand, and skyrocket your sales.

But marketing agencies are a dime a dozen - how do you know which ones can really grow your business and which ones are full of hot air?

We put together this article to introduce some of the best B2B marketing agencies in the industry and teach you how to review them and choose the right one.

Here's what we'll cover:

• The 11 Best B2B Marketing Agencies in 2021
• B2B and B2C marketing - what's the difference?
• What can a B2B marketing agency help with?
• How to hire the right B2B marketing agency - 6 top tips

The 11 Best B2B Marketing Agencies in 2021

#1. Apollo Digital

Let's start with us!

Apollo Digital is a full service B2B marketing agency. We have worked with a variety of clients across the SaaS, HR Tech and eCommerce industries.

One of our great results is growing a B2B company from 0 to 200,000 monthly organic views within 2 years.

We also managed to drive a significant amount of traffic to our blog and rank for certain keywords even though we started development in February 2020!

Some of our B2B marketing content includes:

• The best B2B marketing strategies
• Our guide to B2B SEO
• Our guide to B2B content marketing
• Best B2B SaaS Marketing Strategies

B2B Marketing Case Studies:

• B2B SEO Case Study - 0 to 197,514 Monthly Organic Traffic
• B2B Content Marketing Case Study - $50,000 in revenue from a blog post

Notable B2B Marketing Clients:

• Desk
• blissful
• RedSwitches

#2. infographic world

infographic worldis a marketing agency that helps B2B and B2C companies increase their online traffic.

Some of the services they offer include:

• SEO-Service
• Website design
• B2B-Marketing
• Social-Media-Marketing
• Creation of various visuals

The company has been in existence for over 11 years and has served more than 700 customers. In 2019, Infographic World was listed as a Clutch Top Content Marketing Company.

B2B Marketing Case Studies:UPS Infographic Case Study

Notable B2B Marketing Clients:

• Intel
• Nike
• sleeve

#3. directive advice

directive adviceis a marketing agency specializing in SEO, PPC, landing page optimization and marketing analytics.

You have experience in driving leads for B2B and B2C companies. And they offer an online digital marketing course and lots of useful guides on marketing.

For one of their B2B clients, SentinelOne, they have achieved:

• 159% increase in organic traffic
• 251% more online leads
• 12% less bounce rate

B2B Marketing Case Studies:Building a digital authority results in a 2750% increase in MQL

Notable B2B Marketing Clients:

• Tiger Connect
• HyTrust
• GPS-TrackIt

#4. Velocity-Partner

Velocity-Partneris a marketing agency focused on supporting companies from the B2B industry.

They can help you with:

• content marketing
• marketing strategy
• brand and design
• web development

They also provide great content for marketers and have their own B2B blog where you can find lots of useful information.

For one of their clients, Open Market, they managed to increase organic traffic by 48% and MQLs by 710%.

B2B Marketing Case Studies:Social Success: A New Content Site for Salesforce.com

Notable B2B Marketing Clients:

• Foreclosure
• sprint business
• open market

#5. Bluetext

Bluetextis a leading marketing agency based in the USA.

Some of the services they offer include:

• Branding
• PR
• content marketing
• infographics
• Website design

And they have worked with many clients from different industries such as logistics, healthcare, NGOs, real estate, startups and cybersecurity.

Bluetext is fully committed to its clients and making sure you get the results you want.

B2B Marketing Case Studies:Adobe: Simplification of a complex product group

Notable B2B Marketing Clients:

• Adobe
• VMware
• Hughes

#6. digital stream

Digital Current is a digital marketing agency with over 17 years of experience and has helped over 15,000 clients.

The agency offers SEO, PPC and content marketing services to both B2B and B2C companies.

Digital Current can use all the knowledge and experience of its experts to create a solution specifically tailored to your marketing needs.

B2B Marketing Case Studies: Integrated SaaS marketing strategy drives 180% jump in PPC conversion rate

Notable B2B Marketing Clients:

• Trend Micro
• Veranda
• Avocado

#7. Straight north

Straight northis a digital marketing agency that works with clients from a variety of verticals such as industrial, software, human resources, pharmaceutical and many more.

It can help you with PPC, SEO, email marketing, graphics and web design.

For BluePay, one of their B2B clients, they managed to increase organic traffic by 188% and CTR by 5.2%.

B2B Marketing Case Studies:Earthwise Environmental Website-Fallstudie

Notable B2B Marketing Clients:

• anticipate
• Advanced PRO
• Sutton Transport

#8. MediaBoom

MediaBoomis a digital advertising and marketing agency that offers services such as:

• Web-Design
• content management
• PPC
• Social and Display Advertising

The Agency also provides many useful resources on its website, e.g. B. Digital strategies and tips for increasing traffic that you can try for yourself.

B2B Marketing Case Studies:Digital marketing for banks

Notable B2B Marketing Clients:

• GSB
• Spark
• Jim Beam Black

#9 Polaris-Agent

Polaris-Agentis a marketing agency that offers its B2B clients services such as:

• SEO
• PPC
• web development

Marketing experts at Polaris agency work closely with you to ensure they deliver an efficient user experience and convert website visitors into customers.

For one of their B2B clients, Liquidline, they managed to generate 276% more leads and reduced the cost per lead by 75%.

B2B Marketing Case Studies:The Hand Specialist - Improving the quality of new patient contacts through Google Ads account restructuring

Notable B2B Marketing Clients:

• Paradoxes London
• liquid line
• The hand specialist

#10. Elevation Marketing

Elevation Marketingis a B2B marketing agency that mainly serves medium to large companies.

They have experience with companies in the agriculture, manufacturing, healthcare and construction sectors, among others.

Elevation marketing can help you with lead generation, content, marketing, social media marketing, and PR.

B2B Marketing Case Studies:Mitek: Industry leader leverages hidden strengths

Notable B2B Marketing Clients:

• summit
• Maserati
• Vertical

#11. Elevation Marketing

Elevation Marketingis a full-service integrated marketing agency that is a leader in B2B marketing, branding, design, SEO and PR.

The agency has more than 15 years of experience and has helped hundreds of clients from all over the world.

They can help you build your brand and grow your traffic in even the toughest and most competitive niches.

B2B Marketing Case Studies:How Hedge Trackers doubled its install base with an integrated marketing program

Notable B2B Marketing Clients:

• Citrof
• Hedge-Tracker
• Vizinex

B2B and B2C marketing - what's the difference?

There are many differences between B2B and B2C marketing, including:

• In B2B marketing, the target group is the decision maker (the person who represents the interests of the company). In the B2C sector, this can be anyone, depending on the niche in which you operate.
• In B2B, the buying decision is based on logic - you buy based on the needs and budget of the company. In B2C, decisions are based on emotions – you buy something because you want it.
• In B2B, the buying process is longer and more research-based. In B2C it is based on the customer's wishes (therefore it takes less time).
• In B2B there can be a decision maker, a team, the whole department or the whole company. In B2C it is usually a person or a family.
• The B2B marketing approach should focus more on data, facts and information. In B2C you can rely more on branding and create a trendy product.

Therefore, it is important to hire a B2B marketing agency that has experience and case studies in the B2B niche.

Would you like to take a closer look at what differentiates B2B from B2C marketing? Check out our fullGuide to B2B Marketing.

What can a B2B marketing agency help with?

A B2B marketing agency can help you with various marketing initiatives, including:

• content marketing- Content can drive more leads to your business and help you build authority in your niche. A B2B marketing agency does this by generating relevant content ideas and creating high-quality long-form content.
• SEO- With SEO you can make your website more visible and easier to find on search engines like Google. It does this through writing SEO-optimized content, keyword research, and on-page and technical SEO.
• E-Mail Marketing- An agency can help you create your email marketing campaign and generate cold leads.
• Google Ads- Google Ads allows you to bid on specific keywords and create ads that appear at the top of Google searches. An agency can help you determine which keywords to target and in which locations.
• LinkedIn-Outreach- LinkedIn is great for B2B contacts. Whether they are small local businesses or larger corporations, almost all of them are on LinkedIn and a B2B marketing agency can help you connect with them.
• Referral Marketing- A marketing agency can create a referral program to encourage your existing customers with cash gifts, discounts or free products/services if they refer you to their friends.

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How to hire the right B2B marketing agency - 6 top tips

When choosing a B2B marketing agency, ask yourself the following questions:

#1. How does the agency conduct its own marketing?

You want to know if an agency is really worth the money?

Check out how they do their own marketing:

• Do they rank on Google for relevant keywords?
• Do they have a well-designed website and blog?
• Do they post quality content on their blog?

If the agency can't market themselves, why do you think they can market YOUR company?

#2. What results have you achieved in the past?

Ask about the agency's past results. What goals have you achieved? Which clients have you helped and with what?

You don't want to hire marketers who have just completed an online marketing course and are now posing as a marketing agency. And you definitely want to stay away from agencies that don't have a track record.

When reviewing a B2B marketing agency, ask yourself the following questions:

• What marketing channels have you used successfully in the past? Make sure you find an agency that has experience with what you need help with. E.g. Don't hire an email marketing agency to do your SEO.
• What are their best results and accomplishments?
• Do you have any case studies or testimonials to back this up?

#3. What results do you plan to deliver?

What results does the agency promise to deliver? In what period?

To understand if their estimates are correct, here is how much time it will take to complete the following initiatives:

• SEO- between 6 months and 2 years depending on the niche.
• content marketing- ROI is expected within 1-2 months.
• E-Mail Marketing- You can see the results in a month or after sending about 200-500 emails.
• Online Advertising- Depending on the niche, it shouldn't take more than 3 months of testing to create a successful advertising campaign.

#4. Does your roadmap make sense?

When working with a marketing agency, always ask for a roadmap. Make sure their marketing strategy and plan aligns with your business goals.

#5. Is your proposal rock solid?

You want to make sure that what an agency offers is actually tailored to your business.

Some agencies tend to copy some templates they found online and adapt them to the potential client.

#6. Do you understand your business?

The agency should have a deep understanding of how your business works and what industry you are in.

For example, if you operate in a very technical niche, it is imperative for the agency to have a good understanding of your product/service.

Work with Apollo Digital - an experienced B2B marketing agency

Are you looking for a B2B marketing agency you can trust?

At Apollo Digital we have delivered outstanding results for dozens of B2B clients:

• 0 to 200k monthly organic traffic for a BPM SaaS within 2 years.
• 1M to 1.8M organic traffic for an HR tech startup within a year.
• Achieved over twice the ROI with Google Ads for a dedicated server provider.

And more!Contact us now for a free consultation.